Chic Reign is a luxury womenswear label founded by designer Diana Alvarez. The label creates statement dresses and separates in feminine silhouettes with a modern edge. Crafted in rich color palettes, each collection is made in the U.S.A. 


Meet the Designer


Diana Alvarez, is the founder and creative director of Chic Reign and has always been interested in fashion and the art of women’s wear. For over 20 years, Diana worked in the dental field and although she loved to help create and restore beautiful smiles, her true passion laid elsewhere.


Diana decided to pursue a career in something she truly loved and so in the Fall of 2013, she decided to pursue a degree in something she truly loves. In 2016 she received her bachelor’s degree in Fine Arts Degree with a concentration in Fashion Design from Centenary University. Upon graduation she decided to create her own label. A modern edgy, yet sophisticated women’s wear brand based on feminine silhouettes and vibrant colors to celebrate the beauty of women. And so Chic Reign was born in 2018.


“It’s never been a more extraordinary time to be a woman. We’re expressing our individuality and creativity on our terms. And while we know all of our muses are at different stages in their lives and have their own aesthetics and interests, we hope that our garments bring them joy and help them feel truly confident.” – Diana Alvarez, Creative Director of Chic Reign


Let’s be unmistakably chic!